Sara Lee® Deli Launches ‘Saga Solver’ Social Media Campaign as Online Resource to Simplify Lives of Moms

Expanded Social Media Campaign Enlists Experts and Creative Partner Second City Communications to Further Connect with Mom

About Sara Lee Fresh Ideas Pre-Sliced Deli Meats

The Sara Lee Fresh Ideas pre-sliced deli meats combine deli-quality meats with a fresh approach to packaging without having to wait in line at the deli counter.  Made with no fillers and offering the prepackaged convenience consumers are looking for, this deli product delivers premium, thin-sliced meats, as well as the convenience and resealability of tub packaging.  The meats are available in 14 varieties of turkey, ham, chicken and beef and are found near the deli case where Sara Lee sliced-to-order meats are sold.  The suggested retail price ranges from $4.99-$5.99; depending on the region of the country the product is sold.

About Sara Lee Fresh Ideas Sliced-to-Order Deli Meats

The Sara Lee Fresh Ideas sliced-to-order deli meats are available behind the deli counter in 28 varieties of turkey, ham, chicken and beef.  Minimally processed and containing no fillers, the deli meat is oven-roasted delivering on premium taste and quality. The product is available in retailers across the country with a suggested retail price ranging from $6.49-$8.49 per pound depending on the region.

About Sara Lee Corporation

Each and every day, Sara Lee (NYSE: SLE) delights millions of consumers and customers around the world. The company has one of the world’s best-loved and leading portfolios with its innovative and trusted food, beverage, household and body care brands, including Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, Senseo and Bimbo. Collectively, these brands generate approximately $13 billion in annual net sales covering nearly 200 countries. The Sara Lee community consists of 41,000 employees worldwide. Please visit www.saralee.com for the latest news and in-depth information about Sara Lee and its brands.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Contact

Sara Shiffman
O’Malley Hansen Communications
+1.708.358.1130

Sara Matheu,
Sara Lee Corporation
+1.630.598.8722

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