Wins in Sudden Death Match Against Reigning Champion Pat Bertoletti;   Eats 250 and a half whole jalapeños in nine minutes to win La Costeña annual jalapeño speed eating competition.

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Chicago, September 13th, 2009 –Today, in honor of Mexican Independence Day, the world’s greatest speed eaters competed in the third annual La Costeña Feel the Heat Jalapeño Eating Championship Challenge in Chicago.  Sonya “The Black Widow” Thomas won the La Costeña jalapeño eating championship in a sudden death match against the reigning champion Pat “Deep Dish” Bertoletti.  The Black Widow bit into her first La Costeña championship by eating 250 and a half whole pickled jalapeños in nine minutes. Bertoletti placed second with 240 jalapeños and coming in third was Eric “Badlands” Booker who ate 158.  Bertoletti was the defending champion, having won the jalapeño eating challenge the previous two years.  Both Bertoletti and Thomas set a new record for the number of jalapeños eaten at this annual competition.  Now in its third year, the La Costeña Feel the Heat Jalapeño Eating Championship Challenge is becoming well-known and well-respected as one of the most challenging foods in competitive eating.

La Costeña jalapeños are the number one jalapeño sold in America. This annual professional eating competition caps the brand’s summer-long
La Costeña Feel the Heat Jalapeño Eating Challenge Tour, which spiced up some of the nations largest cities this year including: Los Angeles, San Diego, Atlanta and Houston.

La Costeña is a Mexican company with more than 85 years of experience manufacturing, distributing and marketing high quality canned foods. Its delicious variety of products, including peppers, salsas, beans, mole, mayonnaise, and tender cactus, among other favorites, preserve the flavor of traditional Mexican cuisine, making its products the preferred choice for millions of consumers worldwide. For additional product information, please visit www.lacostena.com.mx.