McDonald's New Breakfast Dollar Menu

Media Friends,

Just in time for the New Year, McDonald’s is reclaiming “good mornings” with the all new McDonald’s Dollar Menu at Breakfast. McDonald’s enlisted some unique performers to help us bring breakfast back in a big way, especially with a new breakfast value menu, featuring beloved breakfast favorites for just $1 each [a la carte only], being introduced in January nationwide at participating McDonald’s restaurants. 

A new ad is launching on January 1 and features performers discovered through New York’s popular Dollar Van Demos, a daily shuttle service that offers aspiring artists a chance to showcase their talent during their commute for a chance to be posted on the web.  Check out McDonald’s new national TV campaign, complete with behind-the-scenes footage of Dollar Van Demo performers Wordspit and Joya Bravo.

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See the footage and the spots at McDonald’s electronic press kit at

© 2010 McDonald’s

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