Ingrid Hoffmann Celebrates Hispanic Heritage Month with a Milk Mustache

Washington D.C. (August 24, 2009) – Celebrity chef and author Ingrid Hoffmann is honoring Hispanic Heritage Month with one of her favorite traditions, a Milk Mustache!

Passionate about food and entertaining, Ingrid keeps her dishes simple yet bold by incorporating a Latin twist into everyday recipes. Hoffmann is celebrating the spirit of Hispanic Heritage Month by encouraging families to enjoy delicious quality time together over meals. Breakfast, lunch or dinner menus can get a nutritious boost with milk. With nine essential nutrients, at less than 25 cents per 8-ounce glass, on a gallon basis, milk is a real value when you think of all the liquid assets inside.

Hoffmann’s ad copy reads, “Here’s an easy recipe for a spicier life: drink milk. It’s naturally nutrient rich like no other beverage. That means three glasses of lowfat or fat free milk is just what you and your family need to keep things cooking. Nature’s wellness drink – que rico! Drink well. Live well.” Her ad debuts on August 25 in Midwest Living magazine.

Three of Ingrid’s popular recipes are on whymilk.com during the month of September and consumers can vote for their favorite for a chance to instantly win a great prize – there will be up to 50 winners every day!

About the National Milk Mustache "got milk?"® Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption.  The MilkPEP Board runs the national Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk.  For more information, go to www.whymilk.com. Lowe New York is the creative agency for the national Milk Mustache "got milk?" Campaign.