Pulmuone Foods USA, Inc. Unveils New Marketing Campaign and Extends Product Lines
Evolution of Company’s Marketing Efforts Celebrates a Commitment to Healthy Living
Fullerton, Calif. (April 19, 2012) – Pulmuone Foods USA, Inc., makers of Monterey Gourmet Foods™ and Wildwood® brands, is launching a nationwide marketing effort designed to inspire people to embrace healthy living. The integrated campaign – which stands as the largest U.S. activation to date for Pulmuone Foods USA, Inc. – puts the spotlight on the company’s wholesome food products and transparent labeling, showcasing a 30-plus year commitment to all-natural and organic foods.
“With the continued success of our Wildwood and Monterey Gourmet Foods brands, we are proud to introduce several new platforms and products this year designed to give our customers an even better brand experience,” said Barbara Moreno, corporate spokesperson and chief marketing officer of Pulmuone Foods USA, Inc.
Recently, the company launched new brand websites – www.montereygourmetfoods and www.wildwoodfoods.com. In addition, the campaign will be supported by the debut of new product packaging including the Non-GMO Project Verified seal on tofu products, national print and digital advertising efforts and a strategic partnership with Registered Dietitian Ashley Koff.
“As a registered dietitian and qualitarian, I’m always looking to identify foods to help enable a healthier lifestyle for my clients,” said Koff, author of MomEnergy. “Pulmuone Foods USA, Inc. provides great options for healthy, all-natural and organic foods using high quality ingredients.”
The Pulmuone Foods USA, Inc. packaging refresh will feature Facts Up Front, the front-of-pack labeling system championed by the Food Marketing Institute and Grocery Manufacturers Association. Used to help busy consumers make informed decisions when they shop, this voluntary packaging change will be the first in the all natural, refrigerated category and will provide consistent, easy-to-understand nutrition information featuring four basic icons for calories, saturated fat, sodium and sugars.
Now a $139-million-a-year company, Pulmuone Foods USA, Inc. also is launching new Monterey Gourmet Foods and Wildwood products, including all-natural and organic pastas & sauces, dips and meat alternatives.
Monterey Gourmet Foods
Pulmuone Foods USA, Inc. is supported by agency partners Current Lifestyle Marketing (public relations) and Always On Communications (advertising). To learn more about Pulmuone Foods USA, Inc., visit www.montereygourmetfoods.com and www.wildwoodfoods.com.
Pulmuone Foods USA, Inc. is committed to providing authentic wholesome foods featuring the highest quality, all-natural ingredients. A leader in refrigerated all-natural food products, the company’s portfolio includes the Monterey Gourmet Foods™ brand, featuring all-natural pastas and sauces, and the Wildwood® brand, offering meat alternatives such as tofu, salsas, hummus and dairy alternatives. Pulmuone Foods USA, Inc. is a division of Pulmuone Holdings Co., Ltd., a Korea-based holding company with more than $1.2 billion in annual sales. In the US, the company has corporate, sales and food science headquarters in Fullerton, California with manufacturing enterprises in California and New York.
Committed to providing authentic wholesome food products, Pulmuone Holdings Co., Ltd. is a Korea-based holding company with more than $1 billion in annual sales. The company is engaged in the management of subsidiaries, primarily in the food manufacturing and food material distribution businesses. Currently the company has 23 subsidiaries, including Pulmuone Foods USA, Inc. and is a leader in refrigerated all-natural food products. The company’s US portfolio includes the Monterey Gourmet Foods brand, featuring all-natural pastas and sauces, and the Wildwood brand, offering meat alternatives such as tofu, salsas, hummus and dairy alternatives. The company’s roots date back to 1955 when it started as the first organic farm in Korea, selling organic vegetables. Committed to promoting the health of its customers and to sustaining the environment and society, today Pulmuone is a member of the United Nations Global Compact, a policy initiative for businesses committed to aligning their operations and strategies with 10 universally accepted principles in the areas of human rights, labor, environment and anti-corruption.
A charismatic leader, Mr. Kang has a proven track record of building innovative brands and bringing to market superior products. As CEO and president of Pulmuone Foods USA, Inc., he has successfully grown the organization from approximately $20 million in sales to nearly $150 million in sales in six years, with aggressive growth and acquisition planned for the future. Under his leadership, Pulmuone USA acquired Wildwood, Inc. and Monterey Gourmet Foods, Inc., which significantly expanded the company’s “All Natural” portfolio and further demonstrated its commitment to “promote the health of our customers and help sustain the environment and society.”
Pulmuone Holdings Co Ltd., the parent company in Korea, was named one of the 30 most respected companies in Korea since 2009 for its contribution to the “right foods movement” and focus on sustainability. Mr. Kang instilled these same values and principles into the US organization, which has allowed it to be positioned for future growth in the natural foods arena.
Prior to joining Pulmuone, Mr. Kang served as a reporter and editor for 20 years for the Maeil Business Newspaper. As the managing director of the Vision Korea Action Committee, he directed 11 national strategies consulting projects covering extensive reform agendas including economic, educational and political reform, and convened 10 national leadership workshops that attracted about 300 of Korea’s top leaders at each event.
Mr. Kang successfully designed and organized the World Knowledge Forum and served as its managing director since 2000 until he joined Pulmuone in 2003. At each event, more than 100 world business leaders participate, including Bill Gates and Donald Johnston (head of OECD). Mr. Kang participates in the United Nations Global Compact, which is a strategic policy initiative for businesses committed to aligning operations and strategies with 10 universally accepted principles in the areas of human rights, labor, environment and anti-corruption.
He earned his Ph.D. and MBA degrees from the University of Pittsburgh and his Economics undergrad degree at Seoul National University. Mr. Kang has completed numerous research activities that involved corporate social responsibility and Knowledge Management. Enlisted in the Korean Army, he served as an instructor at the KATUSA (Korean Army Augmented to the United States Army) training academy, where he received an honorary discharge as Sergeant, Chief Instructor in 1982.
With more than 30 years of business management experience, Mr. Breen is responsible for the critical operations of Pulmuone Foods USA, Inc., where he leads the manufacturing and supply chain operations as well as supporting the CEO in functional and cross-functional areas including all financial, sales, quality assurance, customer service, logistics and marketing for the growing company. Pulmuone is a leader in refrigerated all-natural food products and distinguishes its brands by following eight “All Natural” principles. Mr. Breen was integral in formulating and instilling these principles within the company.
Prior to joining Pulmuone USA, Mr. Breen worked for Wildwood Natural Foods, Inc., which started in 1978 as an early pioneer in the organic and natural foods industry in the United States. Mr. Breen joined Wildwood in 1993 as the controller and rose to Executive Vice President in 1998. During his time as Executive Vice President, the company completed one acquisition and constructed two new food manufacturing facilities. Wildwood was acquired by Pulmuone USA in 2005 and Mr. Breen then joined the Pulmuone USA team as Senior Executive Vice President and Chief Sales Officer.
Prior to joining Wildwood, he was treasurer and Chief Financial Officer of Foster Medical Supply Inc. a $150 million medical supply distributor headquartered in Waltham Massachusetts. During his tenure the company grew from $90 million to $150 million and successfully completed two acquisitions.
Mr. Breen earned his MBA degree at Babson College in Wellesley, MA and his bachelor’s degree in Business Administration and Economics from Carnegie-Mellon University in Pittsburgh, PA.
Mr. Sawyer has 30 years of experience in the culinary and CPG industry and joined Pulmuone Foods USA, Inc. as Corporate Chef in 2010. Blending his deep knowledge of culinary arts and the science of food, Mr. Sawyer is responsible for product development and testing, as well as recipe development for the company and its brands.
Passionate about creating healthy, delicious food, Mr. Sawyer began his career in upstate New York while attending Johnson & Wales University Culinary School in Providence, RI. He held positions at five-star resorts and was Chef Tournant and then Chef de Cuisine at the Marriott Hotel’s gourmet eatery Chardonnay’s.
Mr. Sawyer also worked on the West Coast at renowned restaurants Market Hall Foods in Oakland, CA and Wente Vineyards Sparkling Wine Cellar Restaurant.
After working as a professional chef, Mr. Sawyer enrolled at the University of California, Davis in its Nutrition program, graduating in 1999 with a bachelor’s degree in Food Science & Technology. He has been certified in Culinology® as a Research Chef since 2008.
Andrew Mun has specialized in corporate finance and within investment banking for over 17 years, with a particular emphasis on executing mergers & acquisitions and financing transactions for growing public and private companies. Mr. Mun has advised both U.S. and international clients in a broad array of industries and product groups including consumer/retail, financial institutions, technology, business services, telecom/media and equity & debt capital markets.
Prior to joining Pulmuone Foods USA, Inc., Mr. Mun was a Senior Vice President at Cappello Capital, a merchant bank based in Santa Monica, CA. Prior to Cappello Capital, Mr. Mun was an Associate Director within the UBS M&A Group in Los Angeles, as well as a member of the Corporate Finance Group and national mergers and acquisitions practice at Houlihan Lokey. At Houlihan, Mr. Mun executed M&A transactions with consumer products & retail companies while also providing fairness opinions and valuation services for companies in a wide array of industries.
Mr. Mun began his career within the investment banking divisions at both PaineWebber Incorporated and Lehman Brothers in New York. He was a corporate financial analyst within the Financial Institutions Group at PaineWebber executing financing and advisory transactions, including sell-side advisory, IPOs, follow-on offerings and private placements with commercial banks, real estate investment trusts and specialty finance companies. He has also focused on mergers and acquisitions and international capital raising activities, for both U.S. and clients in Asia, while with Lehman Brothers in their New York and Seoul, Korea offices.
Mr. Mun sits on the Board of Advisors of M Development & Design (d.b.a. Stella & Jamie), a Los Angeles-based fashion design house serving the women’s contemporary bridge collection market. Stella & jamie designs and manufactures upscale clothing to service high-end boutiques and department stores internationally.
Mr. Mun received an M.B.A. in Finance from The Anderson School at UCLA and a Bachelor of Science in Business Administration in Finance and Economics, cum laude, from Georgetown University. He continues to actively contribute to UCLA and Georgetown University through speaking engagements and as a mentor and advisor to both undergraduate and graduate students.
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